Rumreich, Lori

Sales is an applied discipline that is in high demand by businesses. The development of a professional selling program in the Byrum School followed a model of active and collaborative learning to prepare students for success in...

Poster

Rumreich, Lori

This capstone documented the process of defining, developing, and evaluating a curriculum for professional selling within a business school in a small liberal arts university. Specifically, it addressed the research question:...

Capstone Project